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Building the discovery engine for the social web

After nearly a year and a half testing crazy ideas, I’m thrilled to share a bit about Spindle.

At Spindle, we believe deeply that the world’s most valuable information lies within the social web. As nearly a billion people have embraced that it’s easier to share through Facebook and Twitter than it is to create and update a website, the social web has become the most dynamic and authoritative source of news and information. The quality of voices and the breadth of expertise are truly boundless. Collectively, people share a stream of updates that can satisfy any interest or inform any decision.

Although this stream is often only a few clicks away, most content fails to reach you when and where it could help you the most. While it’s easy to keep up with your friends and the few organizations you care about, the vast majority of content is shared by the hundreds of millions of people you are not friends with, or whom you don’t follow.

We believe that we’ve barely scratched the surface of what’s possible via the social web and that discovery needs to be reimagined from the ground up. Location, device, time of day, the structure of the physical world, the social graph, and your interests can uncover better content than keywords.

At Spindle, we’re building the discovery engine for the social web.

Spindle will surprise you with interesting and actionable social content, delivering it when and where it can help you the most.

We still have an enormous task ahead of us, but thankfully we aren’t going it alone. We deeply appreciate the support we’re getting from Dave Barrett and Ryan Spoon at Polaris Venture Partners; Ryan Moore and Dustin Dolginow at Atlas Venture; John Lilly at Greylock; David Lee and the team at SV Angel; Eric Hippeau and everyone at Lerer Ventures; Ray Ozzie; Michael Ovitz; Raman Narayanan; and Reed Sturtevant and Katie Rae at Project 11.

We’ll be sharing more about Spindle in the coming weeks and months. We’re looking forward to watching how you use it, seeing how it helps you, and hearing what you think. If you’d like early access, please register on our homepage. You can follow us here and on Twitter. We’ve shared some of our history on Facebook as well.

And we’re hiring! If you like solving big challenges, and if you’d like to help sift the social web to reimagine how people discover social content, we’d love to hear from you.

- Pat